One in five shoppers regularly end up binning goods bought on supermarket buy-one-get-one-free offers, it emerged yesterday.
Research revealed a large percentage of consumers who snap up BOGOFs and three for two deals find sell by dates often expire before the items are used.
The report also found the average household succumbs to six special offers in a typical week.
And worryingly, one in five of those polled said they often buy food they don’t like – just because it’s cheap.
Yesterday a spokesperson for the Organic, Naturally Different campaign , which carried out the research, said: ”It’s completely unnecessary that so much food is going to waste.
”The findings show that just because a certain food is discounted or part of an offer people feel the urge to give in and buy it regardless of whether they need it or not.
”It’s false economics if you end up buying food because it’s cheap but subsequently don’t like it or end up throwing it away.”
The study also found 22 per cent said they throw food away if they don’t like it – or if they don’t eat it in time.
A whopping 80 per cent of those polled said they are a sucker for a bargain when it comes to their food shopping and 13 per cent said they end up buying non-essential items.
Ironically – the average person throws away a staggering £165.36 worth of food every year which they bought because it was considered ‘good value’.
The study also found 36 per cent of us often return from the supermarket to find they have spent more money on food they didn’t actually need.
Two thirds said they like to stock up the freezer with food that had money off but half of those said they forget to eat it in time and throw it away.
But it seems Brits do have a conscience with 22 per cent of British adults saying they do worry about the amount of food that ends up being chucked out.
Over a year 142 slices of bread are thrown out, 29 potatoes, 22 carrots, 13 florets of broccoli and six leeks.
Nearly four whole cauliflowers get hurled out with the rubbish too because they weren’t eaten in time.
Five cucumbers, 14 tomatoes, seven peppers and seven and a half onions are also tossed out for the bin man.
But it’s not just fruit and veg – we throw out 14 yoghurts over a year and a staggering 15 pints of gone off milk.
Nearly a third said the main reason they throw food away is because it’s past it’s sell by date and 15 per cent said they don’t wrap the food properly so it goes bad.
A common victim for the trash can was the banana with 20 going to waste in every British household per year. 17 apples were also likely to follow suit.
And a total of 64 grapes, 15 oranges, 14 peaches. 24 slices of sandwich meat and seven packs of uncooked meat are also binned.